Marketing is about more than reaching people with your message. It is about reaching the RIGHT people. Direct marketing uses data and research to get your messaging in the hands of the ideal market for your product.
The ‘direct‘ aspect of this is that it is precise, targeted, personalized, and immediate. Whether you send out an email, a text message, a chat message, or your fridge tells you that you are running out of milk, it happens quickly and it has to be personalized.